Nike ↓
SINCE 2010, HELPING NIKE TO BECOME A DIGITAL SPORTS COMPANY.
Head of design on two Nike+ projects, an experience to help athletes perform at their best.
In 2010 Nike approached R/GA to develop a set of digital products to make Nike not only a shoe company, but a company that helps every athlete to perform at their best.
I had the pleasure to be the Head of Design for two great projects: Nike+ Basketball and Nike+ Training, both when I was still at R/GA New York.
It took us two years to figure it out the best experience and to create two incredible apps that at the time felt like ahead of it's time: A shoe that can track everything you do on the basketball court or during your exercises.
After that journey was complete, I went back to Brazil where I was responsible for a new tool to also help athletes to improve their game, but this time: runners. The Vem Junto platform.
And to finish it all up, I had the pleasure to design performance games and branding experiences to be used in their stores worldwide.
Highlights ↓
Selected Case ↓
Team
Visual
Jordan Frip – Young Seo – Erick Finsrud – Imran Sobh – Ritwik Dey – Ty Sanders – Jiaxing Feng – Gabriel Berta – Patrícia Mo – Xavier Galego
Copy
Eric Schlakman – Rafael Miessi – Henrique Rojas
Tech
Noel Billing – Kumi Tominaga – Josh Rokey-ley – Marcio Garcia – Anderson Leite
Executive
Wade Convay – Ian Spalter – Nick Law – Deborah Au-Yeung – Jessica Harris – Luiz Barcelar – Tim Farr